Greg Mercer: How To Find Amazon Product Ideas on

Greg Mercer: How To Find Amazon Product Ideas on

Produktrecherche ist nach wie vor ein riesen Thema. Zum Glück gibt es Tools die dir dabei helfen können.

Erfinder der Jungle Scout Chrome Erweiterung Greg Mercer erklärt dir in diesem Gastbeitrag Schritt für Schritt seine Strategie um profitable Produkte zu finden.

Lerne wie du:

  • neue Produktideen findest
  • checkst ob ein Produkt profitabel ist
  • herausfindest wie viel du verkaufen kannst
  • welche Kriterien erfüllt werden müssen
  • u.v.m.

Diese Methode hat schon tausenden Menschen geholfen erfolgreich ihre Produktpalette für FBA zu erweitern.

Vorhang auf!

Greg Mercer über Produktrecherche

With marketplaces all over the world, sellers are taking advantage of being able to run businesses in several countries at once by utilising the ecommerce giant that is Amazon.

I don’t need to tell you that is a huge marketplace and a rising opportunity for Amazon sellers. It’s the second biggest Amazon marketplace after the U.S. and shows no signs of stopping, with new distribution centres opening frequently.

What this does mean for sellers in the German marketplace is that it will become an increasingly competitive. Which means you need to be prepared to ensure you are successful.

Enter product research. A highly important piece of upfront work that can make or break your product’s success.

Product Research: Start Strong

I would estimate that 90% of people get stuck here, or waste money on products that never sell.

This is one of the most difficult parts of being a successful private label Amazon seller in ANY marketplace, and you don’t want to get it wrong.

I always advise to put in at least 40 hours of product research. Luckily, I’ve got some helpful tips coming up to help you along the way.

The following advice is a blueprint I use when doing product research. This is similar to the route we used at Jungle Scout to launch Jungle Stix, our collaborative launch product, which gained over $50k in profit within the first year. Since this, we have launched a new Million Dollar Case Study, with even more strategies and insights planned for the year ahead as well as the journey to making a million bucks for charity.

This article is going to walk you through the process of finding product ideas on using the Jungle Scout Web App and Extension, which now support the German marketplace with the most robust and accurate data and estimated sales.

Let’s get going…

  1. Define your criteria

Before we eagerly start doing some product research, it is useful to define our research criteria. Here’s what we’re looking for:

  • Existing solid demand (aim for 2000 sales per month in the top 10 sellers)
  • Low seasonality to ensure year round sales
  • Low enough competition (where the top sellers have less than 50 to 100 reviews)
  • Good margins (profitable)
  • No legal issues (patents, copyright etc.)
  • In the €18-80 price range (this is the sweet spot for profitable products)

Jungle Scout hohe Nachfrage

On top of this we want to make sure the product is small and lightweight, not fragile and easy to store and ship. Let’s keep those costs down!

Finally, one key ‘nice to have’ criteria is that there is room for improvement in the product, so that you can enter the market with a marketable point of difference.

Okay, that’s the main criteria down. It seems like a lot, but once you know what you are looking for, much of this will become second nature. You will soon develop an eye for scouting out the products worth taking a deep dive into at a glance :).

2. Build A List of Ideas

The first place that many people start when searching for products? Amazon!

  Jungle Scout* jetzt testen >>

Start With The JS Chrome Extension

Let’s head on over to and browse through the categories and subcategories. I’ve landed upon the ‘Kitchen & Household’ category, which seems like a good place to start.

Using the Jungle Scout extension, I can immediately bring up lots of useful information about products that appear on this category page:

JS List

Just one click and you can see a list of the products on the page with the price, rank, estimated sales, estimated revenue, number of reviews and what type of seller they are. This is all specifically for

I didn’t mention this earlier but we are also looking for products that pass the “Weirdness test” – that is, we are looking for unusual niche products that have demand.

These two products seem to be fairly unique and these sellers indicate that there is decent amount of demand. Let’s make a note of this and move on.

Tip: You can download the data straight from the extension to a CSV. Give the file a memorable name and you can return to your data at a later date if you are still hunting for products!

You want to keep expanding a list of ideas until you have at least 30, if not 50, from which you can start to do some more detailed research. Using and the JS extension is a great way to get you started.

The JS Web App

Let’s take a look at how the Web App can help you mine for further ideas. The Web App comprises of three main features:

  1. A Database – A reverse engineered database specifically for Amazon Sellers. Remember that the website is geared up for consumers, not sellers like you. The database helps you to navigate the products and their respective data in a way that is most effective for product research.
  2. Niche Hunter – This tool uses Amazon data and proprietary Jungle Scout data to help you discover new niches that offer opportunity and exciting new revenue streams.
  3. Product Tracker – Allows you to automate product tracking to monitor the competitions inventory, sales and best sellers rank on a day to day basis.

Product Ideas From The JS Web App Database

Within the Web App you have a ton of filters that you can use to power your searches. The first important filter is Marketplace, and of course I have selected Germany:

JS Web App Database

Next you can start to add categories that you are interested in, I have selected a few that are useful for FBA sellers below:

JS Filter

Generally, I tend to stay away from certain categories such as electronics and digital products (dominated by brands and difficult to manufacture), clothing and shoes (people usually stick to brands they like, rather than a small private label brand), grocery (food or anything you put on the body comes with too many regulations).

Next I want to select some more advanced filters. In this example I have decided to enter a minimum price of €20, minimum estimated sales of 400 units per month, a maximum number of reviews at 100 and a maximum rating of 4.2.

I have also selected only standard sized products, avoiding any oversized ones. Here’s what my search filters look like now:

Database Advanced Filters

We are already started to delve into verifying our ideas here because we are ensuring that:

  1. We can sell the products for more than €20 or more
  2. Estimated sales per product show that there is high enough demand
  3. Weeding out products that have hundreds of reviews which would be harder to enter the market with such strong competition
  4. Again, avoiding entering a market with existing products that have a high rating

So right away the Web App can save you time in searching ONLY for products that meet your criteria.

After I hit ‘Search’, the database will automatically populate products that fit this criteria:

Search Result JS Database

Alongside each product you will have all of the useful information, similar to the Extension.

After having a browse of the results, a few products have caught my eye. First is a super lightweight sleeping bag, and second a garden product, a solar rodent repeller. The first one isn’t very unique but I can still add it to my list to check it out in more detail. The second one is quite unique, with a large amount of monthly sales, but quite a low rating. Definitely one to add to the list!

So far we have covered how you can utilize the JS tools to curate a list of ideas easily and quickly. Once you have a sizable list of ideas, you then need to start diving deeper into the data to figure out which products are worth investment.

  Jungle Scout* jetzt testen >>

3. Verify Your Ideas


Now it’s time to really pay attention to your original criteria and use all of the information you have at your disposal to make smart decisions. You need to be ruthless here, especially if you are just starting out and want less risk. If a product seems like the demand isn’t quite there, is too competitive or would have other issues such as manufacturing difficulties, then put it into the ‘no’ pile.

Let’s walk through this process now using some of the ideas we found earlier…

  1. Herb Grinder

If I head to and search for our main keyword ‘herb grinder’ and then open up the JS Extension on that page, you will get a good overview of the top sellers.

Straight away I can see that this might be a competitive product, as the top seller has over 200 reviews, and a 4.5 rating.

 Herb Grinder Verify

Let’s not get disheartened, remember you have just created a huge list of ideas and you’re looking for the right one.

  1. Solar Rodent Repeller

For this keyword I searched for the keyword “Maulwurfbekämpfung”, as these

products particularly focus on being deterrents for moles and other small animals.

This looks more promising, estimated sales across the top ten sellers of similar products shows that there is demand, and the top seller has only 30 reviews and a rating of 3.5.

Note: Some of these products are chemicals and pellets which we can ignore.

Über 3000 Verkäufe

Another, more refined search for “Maulwurfabwehr Vibrasonic” brings up more competitors, but this time with a battery powered product instead of solar. The top product has lower monthly sales and a lot of (negative) reviews. The second product has high sales volumes and doesn’t have a high number of reviews.

Wenig Reviews

Overall, there seems to be space in the market for a solar powered rodent repeller. However, most of the products have low ratings and we need to find out why. Now it’s time to dig into the reviews on Amazon to find out what consumers are finding with these products.


This is where we can start to figure out if we could manufacture a better version that solves some of these problems. This was one of our ‘nice to have’ criteria, which will really set you ahead in any niche market.

If you get to this stage and you find out that it’s a flaw with the product itself that you would struggle to fix, then it’s probably not worth the hassle (no one wants to get poor reviews and lots of returns). Equally, if you find out that it’s going to be very difficult to manufacture then again, ensure you put up a red flag.

Tip: Once you have got to this point, you can start to get ahead by doing some searches for manufacturers on Alibaba.

4. Profitability & Seasonality

Once you have narrowed it down to a handful of ideas, then you need find out which idea is going to bring home the most revenue. To do this you need to check how profitable the product will be and also do some research on seasonality and trends. This should help you towards finding your product that you are going to launch.

Will it be profitable?

You are really making progress now. But how do you find out if it will make profits?

Well, you need to factor in all of your costs, estimate what price point you are going to sell the product for, and make some educated guesses on how much profit you will get out of each product.

To do this, you need to get an idea of your Cost of Goods, shipping costs, and FBA fees.

The JS Chrome Extension will help you along the way if you link it up to your AWS keys, as it can show you FBA fees.

FBA Gebühren

It is advisable to aim for a profit of at least €10 per unit, if not more. I also like to ensure I have enough room in my profit margins to pay for things like Amazon PPC and promotions once my product has launched, in order to boost sales.

  Jungle Scout* jetzt testen >>

Check Seasonality

Ideally you want to aim for year-round sales, rather than a product that has all of its sales during one part of the year. This would be tough on your cash flow, inventory management and is generally less profitable.

The JS Extension taps into Google Trends data for this, simply click the ‘Trends’ button at the bottom:

Google Trends

The information you get will be for the keyword you entered on Amazon, and for worldwide trends. From here, you can click through to Google Trends and adjust your search for other related keywords and countries.

5. Double Down On Your Research

Once you have gone through all of these steps and found your idea that you want to move forward with, you should aim to continue your research by tracking similar products for a few weeks.

In order to make this easier, you can set this up in the Product Tracker in the JS Web App. This can save you lots of time and manual research:

Product Tracker

Simply add a product using its URL or ASIN – the country should automatically change but if not, make sure you select Germany.


We’ve covered the product research process which I use for my own Amazon FBA business and Jungle Scout case studies. You can definitely find product ideas in lots of weird and wonderful places, from conversations you have with people to forums, Reddit and more.

However, when it comes to backing up your ideas with data, the JS toolkit will help you to find the most accurate and up-to-date data in the industry.

The marketplace was recently added to Jungle Scout, and we’re adding more and more products and data with each passing day. We are really excited to be supporting the growing community of Amazon sellers in Germany!

If you have any questions or are interested in joining, please drop us a line at

About the Author

Greg Mercer

A serial entrepreneur and investor, Greg is the founder and CEO of a suite of tools to empower Amazon sellers as well as multiple physical product brands. He loves to think and write about Amazon sales, big data and building company culture for a remote team of 20+ employees.

Philip K.

Philip K.

Philip Kleudgen hat bis Juni 2017 den Blog auf geschrieben, wo er anderen Amazon Verkäufern hilft ihr Business auszubauen. Seitdem betreibt er wo er Amazon PPC Coaching und Dienstleistungen anbietet. Privat ist er Vater einer kleinen Tochter, VW Bus Fan und selbst begeisterter Amazon Verkäufer.

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